I’m Vince Dela Cruz. I design clear, intuitive, and trustworthy experiences for the agentic AI era.
I'm Vince Dela Cruz.
I design clear, testable workflows for AI agents and vertical SaaS products.
I’m Vince Dela Cruz. I design clear, intuitive, and trustworthy experiences for the agentic AI era.
ARQ
ARQ
ARQ
ARQ is a human-in-the-loop decision console designed to govern autonomous AI agents in high-stakes enterprise environments. It transforms opaque agent workflows into a transparent UI, enabling operators to audit AI reasoning, simulate outcomes, and execute financial decisions with confidence.
ARQ is a human-in-the-loop decision console designed to govern autonomous AI agents in high-stakes enterprise environments. It transforms opaque agent workflows into a transparent UI, enabling operators to audit AI reasoning, simulate outcomes, and execute financial decisions with confidence.
ARQ is a human-in-the-loop decision console designed to govern autonomous AI agents in high-stakes enterprise environments. It transforms opaque agent workflows into a transparent UI, enabling operators to audit AI reasoning, simulate outcomes, and execute financial decisions with confidence.
Product Design, Product Ideation, User Experience
Product Design, Product Ideation, User Experience
2026
2026
Insi
Insi
Insi
A conceptual B2B SaaS platform designed to solve the critical bottleneck of qualitative research synthesis for modern product teams. Leveraging AI, the tool transforms unstructured data from interviews, surveys, and feedback into clear, actionable themes and insights. As the sole product designer, I led the end-to-end design process from initial strategy and persona development to a high-fidelity, interactive prototype.
A conceptual B2B SaaS platform designed to solve the critical bottleneck of qualitative research synthesis for modern product teams. Leveraging AI, the tool transforms unstructured data from interviews, surveys, and feedback into clear, actionable themes and insights. As the sole product designer, I led the end-to-end design process from initial strategy and persona development to a high-fidelity, interactive prototype.
A conceptual B2B SaaS platform designed to solve the critical bottleneck of qualitative research synthesis for modern product teams. Leveraging AI, the tool transforms unstructured data from interviews, surveys, and feedback into clear, actionable themes and insights. As the sole product designer, I led the end-to-end design process from initial strategy and persona development to a high-fidelity, interactive prototype.
Product Design, Branding, Ideation, User Experience
Product Design, Branding, Ideation, User Experience
2025
2025
Avori
Avori
Avori
An anonymized landing design overhaul of an AI deal finder e-commerce marketplace. The search and value proposition is placed front and center to improve conversion rates, in addition to other copy and layout optimizations. The result is a cleaner, premium experience that improves first-click clarity and sets up a scalable design system to be applied to the dedicated app.
An anonymized landing design overhaul of an AI deal finder e-commerce marketplace. The search and value proposition is placed front and center to improve conversion rates, in addition to other copy and layout optimizations. The result is a cleaner, premium experience that improves first-click clarity and sets up a scalable design system to be applied to the dedicated app.
An anonymized landing design overhaul of an AI deal finder e-commerce marketplace. The search and value proposition is placed front and center to improve conversion rates, in addition to other copy and layout optimizations. The result is a cleaner, premium experience that improves first-click clarity and sets up a scalable design system to be applied to the dedicated app.
Product Design, Web Design, Branding
Product Design, Web Design, Branding
2025
2025
